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Colby Robertson is the Executive Director of Wellfit Girls Program Southwest Florida, Inc., a five-month leadership, fitness and empowerment program for high school girls in Collier and Lee County. The mission is to inspire, challenge and empower teen girls to climb high in all areas of life through transformational leadership programs.

Colby earned her BS in Broadcast Journalism and Psychology from the University of Miami (FL) and began a career in television directly out of college. Her seven years of experience as a television reporter included positions as: General Assignment Reporter for WAOW (ABC) in Wausau, Wisconsin; Capitol Reporter for WKOW (ABC) in Madison, Wisconsin, and Collier County Bureau Reporter for WINK (CBS) in Naples, Florida.

Prior to joining Wellfit Girls full time, Colby served on the board of the David Lawrence Center Young Executives and Girls on the Run of Collier County. In 2014, she was named Young Professional of the Year at the Chamber’s Excellence in Industry Awards. Colby was recognized as one of Gulfshore Business’ 40 Under 40 in 2015. Most recently, Colby graduated from the Leadership Collier Class of 2018.

Colby is very passionate about health and fitness and is an avid runner and member of Gulf Coast Runners. Since joining GCR in 2013, she has completed eight marathons and two ultra-marathons.