Harvard Kennedy School
Gordon Carr, Deputy Director, Real Estate Strategy and Policy; and Andres de Riva, Development Manager
COVID-19 and its resulting business closures disproportionately impacted Massachusetts’ seafood industry. Heavily reliant on restaurants – where 70% of seafood in the US is consumed – the crisis demanded the industry’s many small businesses to quickly adapt or perish. To support the seafood industry to advocate for itself, Will met with industry and government leaders to develop a governance and financial plan for a state-wide seafood collaborative. The collaborative would support the industry’s many small businesses to access new markets, including the state’s institutional markets, such as schools, prisons, and hospitals. Analyzing the cumbersome food service procurement process for these institutions, we outlined a strategy for the collaborative to access the state’s large institutional market.